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Panasonic, the former plasma king, will no longer make its own TVs
- This year Panasonic confirmed a joint venture with Skyworth to manufacture Panasonic‑branded TVs, with a 2026 TV range ready for launch in the UK and Europe.
- After industry consolidation, Panasonic's outsourcing and market shift reflect control by South Korean and Chinese makers, and Sony's 51% sale to TCL earlier this year.
- The new lineup includes the UK Panasonic Z86C OLED, mini-LED models with `Glare Free` matte coating, top Panasonic W94C models, and entry-level 32-inch and 40-inch QLED/LED sets.
- The arrangement reduces Panasonic's resource commitments by letting Skyworth make Panasonic‑branded TVs and will extend this partnership model to the US TV business after its 2024 return to the US market.
- Industry watchers note the similarity to Sony's recent strategy, while Panasonic emphasised keeping high-end 'reference' quality and editors left optimistic about future Panasonic-branded designs.
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Panasonic exits TV manufacturing, hands production to Skyworth
Under the new arrangement, Skyworth takes full responsibility for manufacturing, sales, and logistics across North America and Europe. Panasonic will remain involved in product design, image processing, and quality assurance – areas where it still claims deep expertise – but physical production and go-to-market execution shift entirely to Shenzhen.Read Entire Article
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TV Tech Industry News
TV Tech Industry NewsPanasonic, the former plasma king, will no longer make its own TVs
Panasonic was one of the last Japanese companies still manufacturing TVs.
·United States
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Panasonic says goodbye to its own TV production. In the future, external manufacturing partners will manufacture the devices. The brand will remain in place and development and sales will continue.
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Leaning Left0Leaning Right1Center4Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
C 80%
R 20%
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