The Daily Heller: 99 Cans of Beer on the Wall … – PRINT Magazine

The Daily Heller: 99 Cans of Beer on the Wall … – PRINT Magazine

What is more naturally associated with beer than rowdy sports? No, Godzilla! Pabst Blue Ribbon is kicking off the 2026 with a gridiron playoff beer fest. The brand (founded by Jacob Best in 1844) is announcing the comeback of its iconic 99 Pack, this time with a limited-edition Godzilla-inspired package design courtesy of artist ATTACK Peter (the alias of Peter Santa-Maria, a Miami-based illustrator and printmaker known for his intricate hand-ca…

Pabst Blue Ribbon Brings Godzilla Back for a Limited-Edition 99 Pack

Pabst Blue Ribbon (PBR) is kicking off 2026 with the return of its fan-favorite 99 Pack, this time featuring a larger-than-life collaboration with the King of the Monsters. Building on its recent partnership with Toho International, the limited-edition release wraps 99 cans of PBR in an all-new illustrated case showcasing characters from the Godzilla universe. The 99 Pack has 99 cans of PBR. | Sourc…

Pabst Blue Ribbon Beer Unleashes a Godzilla-Sized 99 Pack

(Photo cred: Matt Shail) Pabst Blue Ribbon is starting 2026 with a move that’s as ingenious as it is monstrous. The classic beer