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Ovative Group Reveals 2025 EMR Power Rankings, Empowering Marketers to Drive Omni Sales Impact

Ovative Group released the 2025 EMR Power Rankings to help marketers understand which media channels provide the highest Enterprise Marketing Return on March 24, 2025.
TikTok showed increased effectiveness in driving in-store sales despite regulatory uncertainty, according to the 2025 EMR Power Rankings report.
Retail Media improved its ranking from #15 to #8 in under nine months, indicating its growing importance in marketing strategies.
Alexander Matoushek stated, 'The 2025 EMR Power Rankings go beyond digital performance metrics to reveal the true impact of media on a brand's bottom line.

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Denton Record-Chronicle

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Ovative Group Reveals 2025 EMR Power Rankings, Empowering Marketers to Drive Omni Sales Impact

MINNEAPOLIS, March 24, 2025 /PRNewswire/ -- Ovative Group, a leading performance marketing and measurement firm, unveiled its highly anticipated 2025 EMR Power Rankings, providing marketers with essential data on which paid media channels drive the highest Enterprise Marketing Return (EMR).…

5 days ago·Denton, United States

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Event Marketer

B-to-B Dream Team 2025: Meet Michelle Martin

Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. She was looking for a new opportunity after building a career as a gra…

3 days ago

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