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Outform Launches Hospitality Division to Accelerate Brand-Driven Guest Experiences
Outform Hospitality offers a tech-enabled procurement system and integrated services to help brands achieve consistent, cost-transparent guest environments worldwide, supporting multi-site rollouts.
- Today, Outform Group announced Outform Hospitality, a division helping hospitality brands rapidly design, source, and deliver guest environments with greater cost control using an integrated model.
- Hospitality's rapid evolution prompted Ariel Haroush, CEO of Outform, to say success depends on translating vision into scalable solutions, framing hospitality as a high-growth extension of Outform's Think, Make, Run model.
- At the core is a technology-enabled procurement system that streamlines FF&E specification, pricing transparency, and sourcing, combined with regional execution across the U.S., Europe, Israel, and China.
- Owners and operators gain from Outform Hospitality's integrated model, which reduces risk and speeds design-to-delivery cycles while enabling consistent execution, led by Johan Holm Thornhammar, Senior Vice President Hospitality, and Creative Director Saar Zafrir.
- The launch builds on Outform's decades-long track record and extends its Think, Make, Run model into hospitality, supported by a strategic joint venture with SZ Design and Mejor Group.
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17 Articles
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Outform Launches Hospitality Division to Accelerate Brand-Driven Guest Experiences
Integrated service model combines design, procurement, and technology to help hospitality brands move faster with cost clarity and global consistency
·Parsons, United States
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Total News Sources17
Leaning Left1Leaning Right0Center8Last UpdatedBias Distribution89% Center
Bias Distribution
- 89% of the sources are Center
89% Center
11%
C 89%
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