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Outform Launches Hospitality Division to Accelerate Brand-Driven Guest Experiences

Outform Hospitality offers a tech-enabled procurement system and integrated services to help brands achieve consistent, cost-transparent guest environments worldwide, supporting multi-site rollouts.

  • Today, Outform Group announced Outform Hospitality, a division helping hospitality brands rapidly design, source, and deliver guest environments with greater cost control using an integrated model.
  • Hospitality's rapid evolution prompted Ariel Haroush, CEO of Outform, to say success depends on translating vision into scalable solutions, framing hospitality as a high-growth extension of Outform's Think, Make, Run model.
  • At the core is a technology-enabled procurement system that streamlines FF&E specification, pricing transparency, and sourcing, combined with regional execution across the U.S., Europe, Israel, and China.
  • Owners and operators gain from Outform Hospitality's integrated model, which reduces risk and speeds design-to-delivery cycles while enabling consistent execution, led by Johan Holm Thornhammar, Senior Vice President Hospitality, and Creative Director Saar Zafrir.
  • The launch builds on Outform's decades-long track record and extends its Think, Make, Run model into hospitality, supported by a strategic joint venture with SZ Design and Mejor Group.
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Outform Launches Hospitality Division to Accelerate Brand-Driven Guest Experiences

Integrated service model combines design, procurement, and technology to help hospitality brands move faster with cost clarity and global consistency

·Parsons, United States
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Outform broke the news in on Monday, January 19, 2026.
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