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Origin and Tradition Add Value to the Product
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The origin of a product is increasingly valuable information and required by the consumer. Knowing the history of what it is consuming has become part of a shopping experience. https://www.youtube.com/watch?v=CK6WeC6kgtY The city of Gramado hosts the Connection Terroirs of Brazil, event held in June, to discuss the importance of Geographical Indication, a seal that certifies the origin and intellectual property guaranteeing the authenticity and …
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