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ChatGPT Search Improves Its Shopping Experience

OpenAI announced on May 12, 2025, that ChatGPT search now includes enhanced shopping features enabling personalized product recommendations and direct merchant links.
This update follows user demand for more conversational shopping experiences, with ChatGPT learning preferences to offer organic, non-advertisement product results.
The feature lets users browse items in categories like fashion, beauty, home goods, and electronics, but checkout redirects to merchant websites instead of inside ChatGPT.
Adam Fry, OpenAI's ChatGPT search lead, noted users perform over a billion searches weekly, while the update presents images, reviews, pricing, and trending topics to aid decisions.
The new capability aims to compete with Google by blending AI chat with search, though OpenAI currently excludes ads and memory features in some regions, suggesting a cautious rollout.

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ChatGPT adds shopping help, intensifying Google rivalry

OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.

1 month ago·Cherokee County, United States

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Le Figaro

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ChatGPT now allows you to shop and walk a little more on Google's platforms

The service, which has been available in the United States since Monday, will be progressively accessible to all markets where ChatGPT is present.

1 month ago·Paris, France

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cnet

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ChatGPT Search Improves Its Shopping Experience

It's a direct shot at Google's Search-powered shopping tools.

1 month ago·New York, United States

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TechCrunch

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OpenAI upgrades ChatGPT search with shopping features

OpenAI is updating ChatGPT Search to give users an improved shopping experience, the company announced in a blog post.

1 month ago·United States

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Wired

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OpenAI Adds Shopping to ChatGPT in a Challenge to Google

OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons. WIRED spoke with Adam Fry, the company’s search product lead, to ask how it all works.

1 month ago·United States

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TechnoCodex

ChatGPT Search Now Offers Shopping, Challenges Google

April 28, 2025 – OpenAI has introduced shopping features to ChatGPT Search, allowing users to browse products, get personalized recommendations, and make purchases directly within the chat interface, setting the stage for a direct challenge to Google’s search and shopping dominance. This update, which enhances ChatGPT’s real-time search capabilities, reflects OpenAI’s ambition to transform how users interact with AI for everyday tasks like onlin…

1 month ago

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