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ChatGPT Search Improves Its Shopping Experience

  • OpenAI announced that ChatGPT can now help users find products online, enhancing competition with Google amid criticism of its for-profit shift.
  • The new shopping feature focuses on categories like fashion, beauty, and home electronics, providing personalized recommendations from the web instead of ads.
  • OpenAI reported over 1 billion web searches in just one week for their new search feature, indicating strong user engagement with the feature.
  • Users can initiate conversations to compare products and connect directly with merchants for purchases, as stated by OpenAI.
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ChatGPT adds shopping help, intensifying Google rivalry

OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.

·Cherokee County, United States
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Vogue Business broke the news in on Monday, April 28, 2025.
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