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ChatGPT Search Improves Its Shopping Experience
- OpenAI announced on May 12, 2025, that ChatGPT search now includes enhanced shopping features enabling personalized product recommendations and direct merchant links.
- This update follows user demand for more conversational shopping experiences, with ChatGPT learning preferences to offer organic, non-advertisement product results.
- The feature lets users browse items in categories like fashion, beauty, home goods, and electronics, but checkout redirects to merchant websites instead of inside ChatGPT.
- Adam Fry, OpenAI's ChatGPT search lead, noted users perform over a billion searches weekly, while the update presents images, reviews, pricing, and trending topics to aid decisions.
- The new capability aims to compete with Google by blending AI chat with search, though OpenAI currently excludes ads and memory features in some regions, suggesting a cautious rollout.
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ChatGPT adds shopping help, intensifying Google rivalry
OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.
·Cherokee County, United States
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The service, which has been available in the United States since Monday, will be progressively accessible to all markets where ChatGPT is present.
·Paris, France
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OpenAI's feature only works for certain categories, including electronics, fashion, beauty, and homeware
·Brazil
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Coverage Details
Total News Sources64
Leaning Left8Leaning Right12Center10Last UpdatedBias Distribution40% Right
Bias Distribution
- 40% of the sources lean Right
40% Right
L 27%
C 33%
R 40%
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