US EditionChatGPT Search Improves Its Shopping Experience
- OpenAI announced on May 12, 2025, that ChatGPT search now includes enhanced shopping features enabling personalized product recommendations and direct merchant links.
- This update follows user demand for more conversational shopping experiences, with ChatGPT learning preferences to offer organic, non-advertisement product results.
- The feature lets users browse items in categories like fashion, beauty, home goods, and electronics, but checkout redirects to merchant websites instead of inside ChatGPT.
- Adam Fry, OpenAI's ChatGPT search lead, noted users perform over a billion searches weekly, while the update presents images, reviews, pricing, and trending topics to aid decisions.
- The new capability aims to compete with Google by blending AI chat with search, though OpenAI currently excludes ads and memory features in some regions, suggesting a cautious rollout.
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Daily Journal
ChatGPT adds shopping help, intensifying Google rivalry
OpenAI announced Monday that ChatGPT is now helping users find products online, enhancing its challenge to Google amid regulatory pressure on the search giant's market dominance.
The service, which has been available in the United States since Monday, will be progressively accessible to all markets where ChatGPT is present.
ChatGPT Search Now Offers Shopping, Challenges Google
April 28, 2025 – OpenAI has introduced shopping features to ChatGPT Search, allowing users to browse products, get personalized recommendations, and make purchases directly within the chat interface, setting the stage for a direct challenge to Google’s search and shopping dominance. This update, which enhances ChatGPT’s real-time search capabilities, reflects OpenAI’s ambition to transform how users interact with AI for everyday tasks like onlin…
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