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One in Three Media Contacts Found Online Cannot Be Verified as Deliverable, Analysis Finds
- About one in three media contacts from public sources cannot be confirmed as deliverable, based on data from the media contact platform Media List.
- Journalists frequently change jobs or outlets, beats are reassigned, and newsroom addresses become inactive or are retired without notice, affecting contact accuracy.
- Media lists deteriorate over time, causing email pitches to bounce and harming the sender's domain reputation, which can lead to more emails landing in spam.
- Only continuous re-verification of media contacts is effective, as lists decay from the moment they are created, according to Media List's analysis.
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46 Articles
46 Articles
Star Local+44 Reposted by 44 other sources
One in Three Media Contacts Found Online Cannot Be Verified as Deliverable, Analysis Finds
Media planning is primarily focused on efficiency. However, not always the cheapest contact is also the better one. Katharina Wildau, member of the management of the JOM Group, explains in her new Talking Heads column why cheap contacts can be the most expensive and why media planning needs an extended concept of efficiency.
Coverage Details
Total News Sources46
Leaning Left7Leaning Right5Center27Last UpdatedBias Distribution69% Center
Bias Distribution
- 69% of the sources are Center
69% Center
L 18%
C 69%
13%
Factuality
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