On media: Fox’s Friday night football strategy and what it says about the future of live sports on TV

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On media: Fox’s Friday night football strategy and what it says about the future of live sports on TV

It didn’t take long for the audience metrics to justify Fox’s strategy of stocking its Friday night shelf with college football. It took one night, in fact. Kansas State’s lopsided victory over Arizona last week averaged 2.58 million viewers on Fox and easily surpassed the typical audience for the WWE’s Friday Night SmackDown, which previously occupied the network’s primetime window on Fridays. That’s 330,000 more viewers than SmackDown averaged…