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NYC Council Approves Surveillance Pricing Ban

The measure lets city regulators fine violators up to $1,000 per transaction and blocks businesses from collecting personal data for pricing.

  • On Thursday, the New York City Council overwhelmingly passed Introduction 891-A with 44 yes votes, banning businesses from using personal data and algorithms to set individualized prices for identical goods and services.
  • Surveillance pricing uses personal data like browsing history or demographics to charge different amounts for the same product, which Speaker Julie Menin described as an "insidious and predatory corporate practice."
  • Investigations revealed price differences of up to 23 percent for certain products, including a 55-inch SmartTV that cost $499 inside a store but $599 in the parking lot.
  • Violators face civil penalties of up to $1,000 per violation from the Department of Consumer and Worker Protection, while the law explicitly preserves veteran discounts and BOGO deals.
  • New York City's ban becomes effective one year after becoming law, joining other jurisdictions including New Jersey, Connecticut, and Seattle that have recently restricted the practice.
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Patch broke the news in New York, United States on Thursday, November 12, 2026.
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