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The "Virale" Mascherl Is Back – but Not on the Facade

Summary by Die Presse
The city wanted its own folder service after the hustle and bustle around Mascherl, it is called from the fashion house Popp & Kretschmer. Now the decoration has moved into the shop.

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The city wanted its own folder service after the hustle and bustle around Mascherl, it is called from the fashion house Popp & Kretschmer. Now the decoration has moved into the shop.

·Vienna, Austria
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The red macherl on the facade of the fashion house Popp & Kretschmer will not be available this year in the usual form. The conditions demanded by the city were not feasible. Fans do not have to do without this...

·Vienna, Austria
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According to the fashion shop, the city's conditions are unfulfilled. So you should provide a folder service at your own expense because of tourist runs.

·Vienna, Austria
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The famous red Christmas bow, which has attracted tourists in the center of Vienna for years, will not decorate the facade of the "Popp & Kretschmer" fashion house, opposite the Vienna State Opera, this season. On November 9, the company announced that it was abandoning its installation due to new safety conditions prescribed by the city administration. As the Austrian "Der Standard" reports, the representative of the fashion house Saša […] The …

We have for you the most relevant news of the day from the federal state of Vienna. From political decisions to the top topics from the districts – stay informed! Top-Beiträge: WirtschaftKärntner Straße this year without the world-famous MascherlStadt removes Arena Wien from 2027 important funding Restart and open questions at the Simmeringer Schloss Neugebäude Top-Beiträge: LocalThis is what visitors expect at the Christmas market Schloss Schön…

After 17 years, the huge red macherl on Kärntner Straße is over. The fashion house Popp & Kretschmer dispenses with the facade decoration in 2026. According to the operator, the reason is the security requirements of the city.

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Kurier broke the news in Vienna, Austria on Monday, November 9, 2026.
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