Not a trick or treat: Halloween costs rise to $13.5 billion
The National Retail Federation says consumers will spend $4.1 billion on candy as higher prices lift overall Halloween spending to a record.
- The National Retail Federation projects Americans will spend a record $13.5 billion on Halloween in 2026, up from $13.1 billion last year, with consumers averaging $115 per person.
- Higher transportation and fulfillment costs are driving up Halloween prices this year; Chicago Costume General Manager Cortland Hickey said tariff costs are "baked into the products" rather than unexpected shocks.
- To mitigate costs, nearly half of shoppers started purchasing in September, while online shopping declined to 27% this year and 47% of consumers are using AI tools for research.
- Consumer behavior analyst Phil Lempert expects Halloween-related costs to continue rising through 2027 and 2028, citing climate impacts on cocoa prices; some manufacturers are replacing traditional cocoa with vegetable oil to manage margins.
- Sustainable fashion activist Lexy Silverstein is organizing community costume swaps to reduce plastic waste, while trunk-or-treating events in parking lots continue growing as safe alternatives for families.
67 Articles
67 Articles
New York, Oct 31 (EFE).- The United States celebrates this Saturday Halloween, a holiday in which consumers are expected to spend a record $13.5 billion, while artificial intelligence (AI) gains ground when planning purchases. According to the annual survey of the National Federation of Retailers (NRF, in [...] The entry US celebrates Halloween with record spending forecast and change of trends by the AI was first published in HolaNews.
Consumer Spending Expected To Reach $13.5 Billion For Halloween
Consumers are celebrating earlier, shopping smarter and increasingly turning to artificial intelligence for costume and decorating ideas. Americans are expected to spend a whopping $13.5 billion on Halloween this year, surpassing last year's record $13.1 billion, according to the National Retail Federation (NRF). Despite concerns about affordability, enthusiasm for the spooky season remains strong, with...
Coverage Details
Bias Distribution
- 79% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
