Between Adventure and Touring: Norton Targets the Middleweight Segment with the New Atlas and Atlas GT

Norton launches Atlas and Atlas GT Adventure-Tourers with advanced rider aids

Norton Motorcycles has unveiled the new Atlas and Atlas GT, two middleweight adventure-tourers built on a common platform and designed to blend performance, technology, and touring capability. Both motorcycles are powered by a 585cc liquid-cooled parallel-twin engine featuring a 270-degree crankshaft, delivering 69 bhp at 9,300 rpm and 57 Nm of torque at 7,500 rpm. The engine serves as a stressed member within a steel trellis frame, contributing…

Norton's First Middleweight Adventure Bike Finally Comes into Full Focus

As part of an ongoing resurgence effort, the revived British brand has finally revealed the full specs for its ADV debut. Norton If you buy from a link, we may earn a commission. Learn more Last fall, Norton had the motorcycle world abuzz with the prospect of a resurgence effort under new TVS ownership. That’s because, beyond the return of the storied British nameplate, the revival promised a head-turning four-model offensive. With everyth…

Norton Atlas Is Officially Back as a Middleweight Adventure-Touring Motorcycle

Despite its many other merits, the motorcycle industry is not as dynamic as the automobile one, in the sense that there are far fewer new models or model revivals being launched on a regular basis. That makes this week’s announcement that Norton is bringing back the Atlas even more exciting. The two-wheeler that goes by this name was first introduced all the way back in 1962, and it stayed in production until 1968, when the

Between adventure and touring: Norton targets the middleweight segment with the new Atlas and Atlas GT

Norton has finally unveiled the full specifications of the long-awaited Atlas and Atlas GT, two motorcycles that signal a major new chapter for the British manufacturer. Built around an entirely new 585cc platform, the bikes represent one of the company’s most significant launches since coming under TVS ownership and place Norton directly into one of the most competitive segments in motorcycling. Powering both models is a liquid-cooled 585cc par…

TVS Norton Atlas ADV UK Launch Price GBP 8k - 585cc, 69 bhp

TVS Norton Atlas ADV lineup has been launched in UK for a starting price of GBP 8,250 (Rs 10.56 lakh) and may launch in India this year The post TVS Norton Atlas ADV UK Launch Price GBP 8k – 585cc, 69 bhp appeared first on RushLane.