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North-South divide revealed in TV and social media habits

Expert Reviews said 35% of Northerners watch more than 21 hours of TV a week, while Southerners spend more time on social media.

  • Expert Reviews' 2026 TV Awards survey revealed a regional media divide, finding Northerners watch more television than those in the South, while Southerners spend more time on social media.
  • Data shows 35% of Northerners watch over 21 hours of television weekly, compared to 30% of Southerners. Most residents spend between 15 and 20 hours per week watching television, with only 1% abstaining entirely.
  • Compared to 36% of Northern respondents, 38% of Southern-based respondents spend over 21 hours on social media weekly. This inverse pattern reveals distinct regional preferences.
  • Tom Lord, product and consumer manager for TV at Hisense, noted 80% of the nation uses TVs to stream films, with 31% also using sets for gaming.
  • Expert Reviews Deputy Editor Andy White remarked that consumers "can't get enough content," spending a significant proportion of spare time glued to screens as technology becomes entrenched in daily life.
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North-South divide revealed in TV and social media habits

The UK was found to typically spend two working days a week watching TV.

·Sheffield, United Kingdom
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The Scotsman broke the news in Edinburgh, United Kingdom on Monday, September 28, 2026.
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