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Nolan Thiessen sees opportunity to think about future of curling in Canada

On Oct 23, Curling Canada launched the "Future of Canadian Curling" campaign, with Curling Canada CEO Nolan Thiessen aiming to pivot the organization toward a systems-based approach to curling's long-term development.
The Sport Commission report cited fragmentation and a lack of direction in Sport, prompting Thiessen to advocate for shifting from outcome-oriented thinking toward a cohesive, unified strategy across all stakeholders.
Thiessen says clubs must treat operations as businesses to manage 850 facilities, while retaining members requires memorable experiences and identifying as "a curler" versus someone who "plays curling."
Through spring conversations with member associations, the organization identified a shared North Star for success, and The CEO plans to detail necessary shifts on the Curling Canada website this winter.
With the start of an Olympic quadrennial, the Government investment of $755 million over five years provides strategic context, encouraging the organization to move beyond solving immediate problems to planning for the Future.

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