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EU Bans Generic Eco-Labels Since September 2026: Requires Audited Data
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The European Union is taking a blow to greenwashing with the entry into force, on 27 September 2026, of the ban on generic eco-labels not supported by data. As of that date, terms such as ‘eco-friendly’, ‘sustainable’ or ‘climate neutral’ will disappear from European packaging unless companies demonstrate their real environmental performance with audits. The Directive Empowering Consumers for the Green Transition (EmPC), which amends consumer pr…
From 2026, businesses will only be able to use the terms "ecological" or "environmentally friendly" if they can prove they are true. This is the biggest crackdown on greenwashing in the Polish market in years.
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