Nine in 10 Brits now belong to a loyalty scheme
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Nine in 10 Brits now belong to a loyalty scheme, Amex research finds
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Nine in 10 Brits (90%) now belong to at least one loyalty scheme, according to new research from American Express, with reward habits becoming embedded in everyday shopping – as consumers redeemed an estimated £4.43 billion* in rewards over the past year. American Expr…
Nine in 10 Brits now belong to a loyalty scheme
Nine in 10 Brits (90%) now belong to at least one loyalty scheme, according to new research from American Express, with reward habits becoming embedded in everyday shopping – as consumers redeemed an estimated £4.43 billion in rewards over the past year.American Express’ first Rewards Report 2026 explores how the UK's rewards landscape is evolving, from how consumers earn and redeem rewards to the role they now play in everyday financial decisio…
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