After Nike beat Q2 estimates, its new CEO Elliot Hill rebuked his predecessor's strategies and said it was not maximizing its strengths.

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Nike's new CEO plans to go back to basics

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.

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Nike's New CEO Blames Promotions For Declining Profits, Says Turnaround Efforts May Hurt As Company Moves To Clear Excess Inventory: 'We Lost Our Obsession With Sport' - Nike (NYSE:NKE)

Nike needs to refocus on five key sports areas and hold fewer sales, among other areas, the CEO said.Cheng Xin/Getty ImagesNike's CEO Elliott Hill said that there are three things he wants to fix at Nike.One mistake was being "too promotional" and offering too many discounts.The company will also focus on five areas: running, basketball, training, football, and sportswear.Nike's new CEO said that two months into the job, he's working hard to fix…

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Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff

By Nicholas P. Brown and Ananya Mariam Rajesh (Reuters) –     Nike’s new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive’s plan to turn the spotlight on sports like basketball and running, allayed some investor worries. The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller’s quarterly results beat market e…

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Midwest Communications

Nike’s new CEO plans to go back to basics in brand overhaul effort

Nike’s new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive’s plan to turn the spotlight on sports like basketball and running, allayed some investor worries. The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller’s quarterly results beat market estimates. Elliott Hill, in his first public address as CEO on …

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New CEO Elliott Hill, who took over the company in mid-October, warned that the road to recovering sales will be long, but he wants to focus again on sports such as basketball or athletics instead of streetwear products.

Nový generálny riaditeľ Elliott Hill, ktorý vedenie firmy prevzal v polovici októbra, upozornil, že cesta k zotaveniu tržieb bude dlhá, chce sa však namiesto streetwear produktov opäť zamerať na športy, ako je basketbal alebo atletika.

Americká spoločnosť Nike zaznamenala pokles zisku o viac než štvrtinu

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American company Nike saw its profit fall by more than a quarter

Nike’s new CEO said that two months into the job, he’s working hard to fix three key mistakes that the sneaker maker has made in recent years. Hill rejoined the company in October as chief executive after retiring from his post as president of marketplace and consumer in 2020. He’s a true insider, having worked his way up from an apparel sales representative intern in 1988. His post came at a crucial time for Nike, which has been struggling with…

DNyuz

Nike’s new CEO said the company messed up 3 key areas that he’s trying to fix — and it’s bad news for customers who like cheap stuff

Nike needs to refocus on five key sports areas and hold fewer sales, among other areas, the CEO said.
Cheng Xin/Getty Images
Nike's CEO Elliott Hill said that there are three things he wants to fix at Nike.
One mistake was being "too promotional" and offering too many discounts.
The company will…

BizToc

Nike's CEO Elliott Hill said that there are three things he wants to fix at Nike.One mistake was being "too promotional" and offering too many discounts.The company will also focus on five areas: running, basketball, training, football, and sportswear.Nike's new CEO said that two months into the job, he's working hard to fix three key mistakes that the sneaker maker has made in recent years.Hill rejoined the company in October as chief executive…

Jingletree

With Elliott Hill as the new CEO, Nike seeks to revitalize its brand by returning to its sporting roots. Hill plans to strengthen the brand’s connection to sport, focusing on basketball and running. Hill’s strategy includes moving away from urban fashion, over-discounting and lack of attention to retailers. After a period of turbulence, Nike returned to look for Elliott Hill as CEO. The change in leadership is causing a gradual upturn in the com…

Con Elliott Hill como nuevo CEO, Nike busca revitalizar su marca volviendo a sus raíces deportivas. Hill planea reforzar la conexión de la marca con el deporte, enfocándose en baloncesto y el running. La estrategia de Hill incluye alejarse de la moda urbana, del exceso de descuentos y de la falta de atención a minoristas.    Después de un período de turbulencia, Nike volvió a buscar a Elliott Hill como CEO. El cambio en el liderazgo está provoca…

Nike's New CEO Blames Promotions For Declining Profits, Says Turnaround Efforts May Hurt As Company Moves To Clear Excess Inventory: 'We Lost Our Obsession With Sport' - Nike (NYSE:NKE)

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