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Nike, Superdry and Lacoste Ads Banned over Green Claims
The Advertising Standards Authority found ads from Nike, Superdry, and Lacoste lacked sufficient evidence for sustainability claims, risking consumer misinformation.
- The Advertising Standards Authority has banned ads from Nike, Superdry and Lacoste in the UK for exaggerating environmental benefits, finding them likely to mislead consumers.
- Regulators flagged the use of broad terms like `sustainable materials` without evidence, and the Advertising Standards Authority said absolute claims require high substantiation to avoid misleading shoppers.
- Superdry presented a `Sustainable Style` claim while the ASA noted 64% of its 2024 items contained sustainably-sourced materials but lacked lifecycle evidence, and Lacoste promoted its Kids collection with a 19% footprint reduction by 2025.
- Lacoste immediately withdrew the ad and acknowledged its claims were hard to substantiate, Nike said it engaged with the Advertising Standards Authority and took required actions, and the ASA welcomed Superdry's removal.
- Justine Grimley of the ASA said consumers seeking greener products need advertisers and marketing teams to be clear, warning broad, unproven claims risk misleading buyers.
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Well-known lifestyle brands Nike, Lacoste and Superdry have had their advertisements banned in the UK. The local authority has assessed that these retailers are misleading customers. In the spots they claim that their products have a positive impact on the environment, but the evidence is lacking.
Birmingham Mail+2 Reposted by 2 other sources
Nike, Superdry and Lacoste adverts banned for 'misleading claims' - Birmingham Live
The Advertising Standards Authority (ASA) made the ruling this week
·Birmingham, United Kingdom
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Ads banned: ASA cracks down on Lacoste, Nike, and Superdry
The Advertising Standards Authority upholds rulings against Lacoste, Nike and Superdry after finding ads over-egged sustainability claims. The post Ads banned: ASA cracks down on Lacoste, Nike, and Superdry appeared first on Green Retail World.
Coverage Details
Total News Sources15
Leaning Left5Leaning Right0Center3Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 37%
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