Nike sales to gain from Adidas-Kanye split, Jordan Retro demand

Nike Sales to Gain From Adidas–Kanye Split, Jordan Retro Demand

Nike is expected to report a rise in third-quarter revenue and grow its market share through 2023, helped by major rival Adidas’ split with designer and rapper Kanye West that caused the German company to lose about $600 million in quarterly sales. Nike is also expected to get a boost from higher sales of its Jordan Retros and some newer launches as the world’s No. 1 sportswear maker stays ahead of rivals through its innovative product lines. “T…

Nike sales to gain from Adidas-Kanye split, Jordan Retro demand

By Ananya Mariam Rajesh and Granth Vanaik (Reuters) - Nike is expected to report a rise in third-quarter revenue and grow its market share through 2023, helped by major rival Adidas' split with designer and rapper Kanye West that caused the German company to lose about $600 million in quarterly sales. Nike is also expected to get a boost from higher sales of its Jordan Retros and some newer launches as the world's No. 1 sportswear maker stay…

Nike sales to gain from Adidas-Kanye split, Jordan Retro demand

Nike is expected to report a rise in third-quarter revenue and grow its market share through 2023, helped by major rival Adidas' split with designer and rapper Kanye West that caused the German company to lose about $600 million in quarterly sales.