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Published 1 month ago

Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal

Summary by Ground News

Nike will be the official kit supplier for national soccer teams from 2027 until 2�034. Decision brings to an abrupt end more than seven decades of the sport's partnership with Adidas that spanned four World Cup wins for the men's team. Adidas last week posted a net loss of $63 million in its core business for2023.

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Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal

By Anna Cooban, CNN London (CNN) — Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now suffered a bruising defeat on home turf. The German Football Association (DFB) announced Thursday that the company’s arch rival Nike (NKE) will be the official kit supplier for national soccer teams from 2027 until 2034. The decision brings t…

1 month ago·Colorado Springs, United States

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Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal

By Anna Cooban, CNN London (CNN) — Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now suffered a bruising defeat on home turf. The German Football Association (DFB) announced Thursday that the company’s arch rival Nike (NKE) will be the official kit supplier for national soccer teams from 2027 until 2034. The decision brings t…

1 month ago·Idaho Falls, United States

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