Nielsen Hits Back After VAB Says Big Data + Panel Has Gone 'Worst-Case-Scenario'

Nielsen Hits Back After VAB Says Big Data + Panel Has Gone 'Worst-Case-Scenario'

New VAB report calls big data + panel “unstable,” while Nielsen says the analysis is “seriously flawed.”

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

Nielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’

Nielsen’s new Big Data + Panel is once more at the center of controversy, and the National Football League is part of it.

VAB Assails Nielsen’s ‘Big Data + Panel’ Currency

In a scathing critique, the Video Advertising Bureau (VAB) has lashed out at Nielsen’s “Big Data + Panel” currency, labeling it “unstable, unpredictable” and inconsistent, making it a destabilizing metric that is “decimating demographics.” In response, a Nielsen spokesperson called the report “seriously flawed and manipulated.” Please Login to view this premium content. (Not a member? Join Today!)