NFL WAG Content Campaign Awkwardly Targets Women and Gen Z. The Internet Reacts.

NFL WAG content campaign awkwardly targets women and Gen Z. The internet reacts.

The NFL’s coordinated WAG content push is targeting women and Gen Z, but some female football fans are questioning the strategy.

UPDATE: Madison Beer, Olivia Ponton & All The NFL Girlfriends "Randomly" Appearing At Training Camp Was Actually A Secret Ploy By The League To Target Gen Z And "Scale Up Female-Focused Content"

Read more about UPDATE: Madison Beer, Olivia Ponton & All The NFL Girlfriends "Randomly" Appearing At Training Camp Was Actually A Secret Ploy By The League To Target Gen Z And "Scale Up Female-Focused Content" on https://www.barstoolsports.com/

The NFL Is No Longer Hiding the Weaponization of the ‘WAGs’

Are you a young, impressionable female social media user? If so, the National Football League has some fresh, profitable content they would like to serve you. This month, as players returned to their respective training camps to prepare for the upcoming season, their WAGs (wives and girlfriends) came with them. And if you were a young woman scrolling any given algorithm this month, you may have noticed a series of videos of said players at camp …