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Baltimore-Dallas Thriller in Brazil Averages 24.9 Million Viewers on CBS, a Record for NFL Abroad
The Ravens’ 34-31 win drew 29.9 million viewers on CBS and peaked at 30 million after Tyler Loop’s 56-yard game-winner.
The Baltimore Ravens defeated the Dallas Cowboys 34-31 in Rio de Janeiro, Brazil, on Sunday, averaging 29.9 million viewers on CBS and setting a record for the most-watched NFL international game in history.
Previous international broadcasts drew significantly smaller audiences: last year's six NFL Network games averaged 6.2 million viewers, while this year's Week 1 Australia matchup on Netflix between the San Francisco 49ers and Los Angeles Rams averaged 18.5 million.
Audience numbers peaked at more than 30 million during the final moments when Baltimore kicker Tyler Loop made a 56-yard field goal, set up by Lamar Jackson's 38-yard pass to Zay Flowers with one second remaining.
NFL on CBS coverage is averaging 19.005 million viewers this year, up 6% from last season, and the game ranked as the most-watched Week 3 broadcast on CBS since 2014.
Seven additional international games remain this season, including Sunday's Indianapolis-Washington matchup in London, with other contests scheduled for Munich, Germany, and Mexico City.
Baltimore's 34-31 victory over Dallas in Rio de Janeiro, Brazil, averaged 24.9 million CBS viewers on Sunday, making it the most popular international NFL match in history.