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New research reveals two-thirds of UK people have big ambitions but don’t know how to achieve them

New research commissioned by Amazon Kindle reveals that while 66% of Brits have set professional or personal goals, 40% have made little progress in the past 12 months, exposing a critical "aspiration gap."
When asked what prevents them from pursuing aspirations, professionals cited modern blockers: lack of time due to workload , difficulty staying focused , and poor planning , while 21% lack a dedicated place to organize thoughts.
Digital distractions are sabotaging ambition, as 91% of working Brits find it harder to think deeply when connected. On a typical working day, 41% are interrupted within 30 minutes, with average focus time lasting just 37 minutes.
Despite these challenges, the research reveals a nation full of ambition, with 24% dreaming of starting businesses. Amazon Kindle launched the Kindle Scribe, a distraction-free writing device designed for professionals seeking focus.
Purpose-Built for professionals, Kindle Scribe offers a paper-like writing experience with no notifications. Notes can be organized into folders and searched, ensuring ideas captured in the moment are never lost to digital clutter.

Insights by Ground AI