New ‘Rally Crew’ seeks to promote fan engagement and career prep

The Crimson White

New ‘Rally Crew’ seeks to promote fan engagement and career prep

Alabama baseball has an influx of new fans after a fan engagement program called the “Rally Crew” was introduced this semester. The group is led by Michelle Sipe, a student assistant at The University of Alabama majoring in communication studies with a minor in news media with a sports concentration.   The program, which operates under the marketing and fan engagement department within Alabama athletics, seeks to engage with all fans, not just t…