New Ikea store takes step forward as latest plans receive approval

Revista Merca2.0

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Ikea launches advertising campaign “Supporting First Steps” to highlight the support of its furniture in the first steps of babies. It uses user-generated content showing Ikea products. In Mexico, common searches linked to Ikea include products, offers, assembly and inspiration. Ikea, the Swedish furniture and decoration giant, launched a new advertising strategy with the aim of strengthening its connection with consumers, especially in the earl…