New Balance sues rival athletics brand over shoe logo

Bizlife.rs

Factuality

Ownership

New Balance has sued French sports giant Decathlon in federal court in Massachusetts, arguing that the logo on its Kiprun sneakers is too reminiscent of the famous “N” that New Balance has used on footwear since the 1970s. The problem is not in the letter K. Decathlon uses a stylized, mirrored “K” on its Kiprun models, but New Balance claims that [...] Article What happens when the letter “K” begins to resemble the trademark of one of the most f…

L'ÉQUIPE

Factuality

Ownership

Due to a Kiprun logo, the running brand of Decathlon, deemed too resembling the iconic "N" that dresses its shoes, New Balance filed a complaint against the French company for plagiarism before an American court.

Adevarul

Factuality

Ownership

New Balance asks the court to force Decathlon to stop using the contested logo and seeks compensation.