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Netflix Shares Fall to Two-Year Low After Earnings

  • On Tuesday, Netflix shares dropped around 6% in after-hours trading after the streaming giant issued weaker-than-expected fourth-quarter profit forecasts and lowered its 2026 advertising revenue projections to approximately $2.7 billion.
  • Co-Chief Executive Ted Sarandos told investors Netflix requires 'better execution in the US,' where it captured 7.8% of streaming television viewers in July compared to YouTube's 14.2%, according to Nielsen.
  • Netflix appointed former Disney and Fox executive Peter Rice as its new content chief, replacing Chief Creative Officer Bela Bajaria; the company also laid off 1,000 employees, representing around 6% of its workforce.
  • John Belton, a portfolio manager at Gabelli Funds, stated Netflix 'has underperformed significantly over the last 6-12 months.' Sarandos emphasized roughly 95% of spending remains focused on core film and television content.
  • Expanding into live sports including the Olympics and World Cup, Netflix remains 'confident' it can accelerate engagement growth despite current challenges in advertising revenue and US market competition.
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With nearly $3.7 billion in profit between July and September 2026, Netflix remains a very profitable company. However, the slowdown in its growth and less favourable outlook than expected worries Wall Street. For the streaming giant, the challenge now is to capture a valuable resource: our attention.

·Issy-les-Moulineaux, France
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LVZ - Leipziger Volkszeitung broke the news in Leipzig, Germany on Wednesday, October 21, 2026.
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