Netflix Looks Into Live Channels, Streaming Bundles Amid Engagement Declines: Report
The streamer is weighing live channels, Peacock add-ons and more sports rights as it tries to slow a recent slide in watch time, WSJ reported.
- Netflix is actively exploring bids for the 2030 and 2034 FIFA men's World Cups alongside live channels and service bundles, according to the Wall Street Journal, to address slipping subscriber engagement.
- Nielsen's The Gauge shows Netflix's watch time share slid in recent months to 7.8% in April, fueling internal nervousness that previously led to a failed acquisition attempt of Warner Bros and Discovery.
- The company already holds rights to the 2027 and 2031 women's World Cups while securing deals for WWE Raw, multiple NFL games, and select MLB rights including the Opening Day game.
- Following successful live broadcast tests in France, the streamer recently simulcast a Formula One race with Apple, reflecting a broader effort to integrate live content globally.
- Live offerings similar to YouTube and FAST services from Amazon, Tubi, and Roku are under consideration, alongside deals to ingest services such as Peacock into Netflix's platform.
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Netflix may add always-on channels. That's just cable.
Netflix executives have reportedly discussed adding always-on live channels to the service. The channels would run genre-based programming around the clock, all comedies or all action films, according to a Wall Street Journal report relayed by The Verge. They have also discussed folding rival streaming subscriptions into Netflix itself. Peacock was named specifically, appearing as a […] This story continues at The Next Web
Netflix is exploring various ways to keep viewers on the platform longer. According to reports, the streaming service is looking into, among other things, a 24-hour channel with continuous broadcasts, bundling other streaming services, and cheaper content.
Netflix Eyes Always-On Channels in Bid to Reverse Sagging Viewer Time
Netflix once promised freedom from the rigid schedules of traditional television. Viewers could watch what they wanted, when they wanted. No more flipping through channels hoping something caught their eye. That pitch helped the company bury cable operators and rack up hundreds of millions of subscribers. Now the script flips. Executives at the streaming leader have held talks about launching live channels that run 24 hours a day. These feeds wo…
Snake Considering Eating Own Tail: Netflix Reportedly Weighing Introducing Channels
Snake eating its own tail. “Die a hero or live long to become the villain.” Whatever metaphor in that vein you want to use, it applies to Netflix — which ushered in the streaming era and the ‘death’ of linear television — reaching the stage of its arc where its mulling becoming the very thing […] The post Snake Considering Eating Own Tail: Netflix Reportedly Weighing Introducing Channels appeared first on BroBible.
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