Netflix Looks Into Live Channels, Streaming Bundles Amid Engagement Declines: Report
The streamer is weighing live channels, Peacock add-ons and more sports rights as it tries to slow a recent slide in watch time, WSJ reported.
- Netflix is actively exploring bids for the 2030 and 2034 FIFA men's World Cups alongside live channels and service bundles, according to the Wall Street Journal, to address slipping subscriber engagement.
- Nielsen's The Gauge shows Netflix's watch time share slid in recent months to 7.8% in April, fueling internal nervousness that previously led to a failed acquisition attempt of Warner Bros and Discovery.
- The company already holds rights to the 2027 and 2031 women's World Cups while securing deals for WWE Raw, multiple NFL games, and select MLB rights including the Opening Day game.
- Following successful live broadcast tests in France, the streamer recently simulcast a Formula One race with Apple, reflecting a broader effort to integrate live content globally.
- Live offerings similar to YouTube and FAST services from Amazon, Tubi, and Roku are under consideration, alongside deals to ingest services such as Peacock into Netflix's platform.
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Earthquake on Netflix, the world’s leading streaming platform. The North American company is studying to launch linear TV channels to broadcast series and movies and offer subscription packages that include rival platforms such as HBO, Disney or Prime. The goal of this measure would be to keep customers hooked on the platform and avoid ... Continue reading "Netflix is studying to launch a live TV channel and offer packages that include rival pla…
Snake Considering Eating Own Tail: Netflix Reportedly Weighing Introducing Channels
Snake eating its own tail. “Die a hero or live long to become the villain.” Whatever metaphor in that vein you want to use, it applies to Netflix — which ushered in the streaming era and the ‘death’ of linear television — reaching the stage of its arc where its mulling becoming the very thing […] The post Snake Considering Eating Own Tail: Netflix Reportedly Weighing Introducing Channels appeared first on BroBible.
Media Industry Veterans: Netflix May Add Live TV as Top Shows Reportedly Lose 30-70% of Viewers
Netflix is quietly exploring a move that would put rival streaming services inside its own platform, but industry veterans warn the real problem runs deeper than distribution. The answer may come sooner than investors expect.
Congratulations, we invented cable again: Netflix explores live TV
Credit: Edgar Cervantes / Android Authority TL;DR Netflix is said to be exploring the idea of adding live channels that would continuously stream shows and films from a certain genre. The company is also reportedly looking into bundling other subscription streaming services, like Peacock. These ideas are aimed at improving the platform’s audience engagement. Netflix was one of the key players that paved the way for cutting the cable cord. The s…
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