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NCAA president urges conferences and schools to be cautious of equity deals
NCAA president warns Big Ten schools to consider long-term risks of equity deals aimed at funding player payments, with proposals offering over $100 million per school.
- On Oct 20, 2025, NCAA President Charlie Baker urged schools and conferences to weigh long-term repercussions before entering equity deals, advising stakeholders to "play the long game."
- The Big Ten is negotiating with an investor to provide $2.4 billion, reflecting pressure on schools and conferences under pressure to pay players to seek new equity sources.
- A meeting of the conference's presidents and chancellors last week did not produce a vote, with Michigan and Southern California holding out while Michigan regent Jordan Acker called the proposal a rushed solution.
- Conference leaders said conversations are ongoing and the campuses will decide, with the Big Ten describing its potential partner as the investment arm of the University of California pension system and a nonprofit seeking profit.
- Observers note it's hard to get college sports stakeholders to think past tomorrow, complicating long-term deal timelines as pressure grows to find revenue to pay students and players.
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NCAA president urges conferences and schools to be cautious of equity deals
The president of the NCAA is urging schools and conferences tempted by riches offered through potential deals with new equity sources to think about the long-term repercussions before jumping into the deals.
·United States
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Total News Sources47
Leaning Left12Leaning Right1Center28Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 29%
C 68%
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