NBC exec: Broadcast TV helps spur interest in Peacock

NBC exec: Broadcast TV helps spur interest in Peacock

An app tile for Comcast’s streaming service Peacock appears on a streaming television device. (Courtesy photo) Broadcast television networks serve as ideal platforms to market complementary streaming platforms that offer on-demand programming, multi-view features and other added value enhancements, a leading NBC executive said in an interview this week. Speaking with The Verge, NBC Universal Media Group Chairman Matt Strauss said Comcast’s strea…