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NBA's Social Media Accounts Seemingly Got Hacked as Fan Provides Evidence

The NBA’s massive social media following may have become an unexpected target for a cryptocurrency promotion. The league’s official Instagram account appeared to advertise a meme coin. Fans were quick to question whether the account had been compromised. Screenshots circulating on X showed the NBA’s account promoting a Solana-based cryptocurrency called $NBA Coin.

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A post that would have appeared on the official Instagram account of the NBA promoted a memecoin called NBA Coin and was withdrawn. The league did not confirm the alleged unauthorized access, while the token recorded a market capitalization close to $3,500.

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Essentially Sports broke the news in Lewes, United States on Thursday, October 15, 2026.
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