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N.B. introduces law to protect youth from misleading online business practices

The Young Consumers in Digital Markets Act would ban misleading online tactics and could bring fines of up to $5 million, officials said.

  • On Tuesday, the New Brunswick government introduced the Young Consumers in Digital Markets Act, legislation aimed at protecting youth under 16 from unfair online business practices. Justice Minister Rob McKee announced the bill in Fredericton.
  • Digital platforms including TikTok, Snapchat, and Roblox fall under the act, with violators facing penalties of up to $5 million and imprisonment of almost five years.
  • Enforcement falls to the Financial and Consumer Services Commission of New Brunswick, which McKee said has a budget surplus of around $10 million over the past two years.
  • This legislation complements the federal government's proposed safe social media act and incorporates provincial Policies 311 and 902, which restrict cellphone use in schools and child care facilities.
  • Green Party MLA Megan Mitton questioned whether the commission has sufficient funding to regulate large companies, suggesting federal assistance will likely be required for effective enforcement.
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The Toronto StarThe Toronto Star
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N.B. introduces law to protect youth from misleading online business practices

FREDERICTON - The New Brunswick government has introduced legislation that it says will make the province the first in Canada to protect young consumers from unfair online business practices.

·Toronto, Canada
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The Holt government has introduced a bill to allow families to file complaints against unfair commercial practices on gaming, music and media platforms...

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Winnipeg Free Press broke the news in Winnipeg, Canada on Tuesday, November 3, 2026.
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