US EditionNecessary Evil? These Are the Bundesliga Stadiums with Advertising Partners
11 Articles
11 Articles
Borussia Mönchengladbach sells the name rights at the stadium for the first time 22 years after the opening. The Bundesliga club will be operating in the "ista-Borussia-Park" from the 2026/27 season. The agreement will probably bring the club five million euros per year.
Borussia Mönchengladbach did it: The name rights at the stadium were sold to an advertising partner. Only two Bundesliga teams are self-sufficient.
Borussia Mönchengladbach did it: The name rights at the stadium were sold to an advertising partner. Only two Bundesliga teams are self-sufficient.
As one of only three Bundesliga clubs, Mönchengladbach had not marketed its own stadium name. Past: In the future, the traditional club will play in the »ista-Borussia-Park«.
Borussia Mönchengladbach has been playing in the "Borussia Park" for more than 20 years. But in the future the stadium will obviously be called differently.
On 30 July 2004 the "Borussia Park" was opened in Gladbach – the stadium is now given a new name for the 2026/27 season.
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