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Musinsa Meets SM Entertainment… Why?

Summary by ddaily.co.kr
[Digital Daily Reporter Yoo Chae-ri] Musinsa announced on the 14th that it is partnering with SM Entertainment to create differentiated online and offline fan experiences by combining K-fashion and K-pop intellectual property rights. On the same day, Musinsa signed a business agreement with SM to establish a mutual growth partnership. The signing ceremony, held today, was attended by key officials from both companies, including Musinsa Chief Co…
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SM Entertainment announced on the 14th that it has signed a Memorandum of Understanding (MOU) with fashion and beauty platform Musinsa to expand marketing and content collaboration using artist intellectual property (IP).

[Digital Daily Reporter Yoo Chae-ri] Musinsa announced on the 14th that it is partnering with SM Entertainment to create differentiated online and offline fan experiences by combining K-fashion and K-pop intellectual property rights. On the same day, Musinsa signed a business agreement with SM to establish a mutual growth partnership. The signing ceremony, held today, was attended by key officials from both companies, including Musinsa Chief Co…

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ddaily.co.kr broke the news on Monday, September 14, 2026.
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