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MSU professors rate Super Bowl ads

Summary by SuperHits 103.7 COSY-FM

It was mixed bag for Super Bowl advertisements this year, according to a panel of MSU professors that gathered to judge all of the commercials during the Big Game. Professor Bob Kolt says the key to a successful ad is usually to lean into humor. “I think the key formula of being fun and funny will always be a requirement for the Super Bowl,” Kolt said. “But there were some serious ads that penetrated too. The breast cancer awareness spot was rea…

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MSU professors rate Super Bowl ads

It was mixed bag for Super Bowl advertisements this year, according to a panel of MSU professors that gathered to judge all of the commercials during the Big Game. Professor Bob Kolt says the key to a successful ad is usually to lean into humor. “I think the key formula of being fun and funny will always be a requirement for the Super Bowl,” Kolt said. “But there were some serious ads that penetrated too. The breast cancer awareness spot was rea…

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SuperHits 103.7 COSY-FM broke the news in 1 month ago on Tuesday, February 11, 2025.

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