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Most Black Business Owners Have the Same Definition of Success, and It's Not Cashing Out

The survey found 74% of Black owners value career paths for similar backgrounds, while 69% feel responsible for proving their communities can succeed.

  • A new Intuit QuickBooks 2026 Business Owner Report shows Black entrepreneurs define success by community impact and career paths, even while facing persistent bias in funding access.
  • Data reveals 74% of Black owners prioritize creating career paths for people with similar backgrounds, while 54% plan to create local jobs over the next five years.
  • For Black owners who grew up with business-owning parents, 78% report that early exposure provided the knowledge to start their own firms, the highest rate among any group surveyed.
  • Despite these achievements, 40% of owners who avoided loan applications cited concerns over race, gender, or age; Jilea Hemmings of Nourish + Bloom Market said, "It's been really hard to raise capital."
  • Technology serves a broader mission at Nourish + Bloom Market, where Jilea Hemmings emphasized ensuring communities have access to nutritious food beyond mere convenience.
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Most Black business owners have the same definition of success, and it's not cashing out

Most Black business owners have the same definition of success, and it's not cashing outNew data from the Intuit QuickBooks 2026 Business Owner Report shows Black entrepreneurs defining success in a way that reaches beyond their own bottom line, even as bias in access to capital and pressure to prove themselves persist.The traditional business narrative often centers on the "exit"—scaling rapidly to sell for a life-changing sum. For other busine…

·Pampa, United States
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katytimes.com broke the news on Thursday, August 13, 2026.
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