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Cadbury Releases New Chocolate Egg Described as 'Heaven' 5 Months Before Easter

Shoppers spotted Cadbury's new Biscoff-filled eggs on Morrisons shelves this week, generating online buzz with many saying they were off to Morrisons to buy them.
Earlier this year, Cadbury teamed with Lotus to expand the Biscoff range, and Mondelēz International said retailers decide shelf timing, citing supply chain reasons for early appearances.
The social post drew large engagement on Facebook and Instagram, with the Newfoodsuk Facebook page attracting over 7,200 comments, 9,600 likes, and 16,500 Instagram likes, while online commenters rated the product 10/10 and wrote `This is a NEED not a want`.
The timing debate highlights differing views on seasonal merchandising as some shoppers complained it was too early for Easter treats, with around 90% of readers saying the release was premature.
The Biscoff mashup has already led to additional products, as Cadbury released a Dairy Milk Lotus Biscoff Advent Calendar after strong demand, leveraging its product range.

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