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Aldi, Lidl, Tesco, Morrisons, Asda and Co-Op Slash Prices with Best Buys From 4p

Major UK retailers including Aldi, Lidl, and Morrisons have launched a fierce price war, slashing Easter vegetable prices to as low as 4p for carrots and parsnips to attract shoppers ahead of the holiday.
Retailers deploy ultra-low prices as "loss leaders" to drive store traffic, with deep discounts on essentials designed to encourage shoppers to spend more overall on their Easter shopping.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Easter is a time where families can come together to celebrate," as full roast dinners now cost under £2 per person across competing chains.
Tesco expanded promotions beyond food to include more than 100 toys at half price, with Phoebe Howlett-Green at Tesco noting: "We know with the Easter holidays parents are likely to need all the help they can get."
Most discounts are short-term and limited by stock, forcing shoppers to act quickly as demand spikes during the two-week Easter school break through early April.

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