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More Thrifting and Fewer Returns, the Early Trends that Defined Shopping This Holiday
Economic uncertainty and environmental concerns drive 10% more shoppers to thrift stores, with returns down 2.5% so far this holiday season, Adobe Analytics reported.
- Adobe Analytics reports holiday shoppers shifted to thrift and discount stores, while return rates for the season's first six weeks have declined versus last year.
- Faced with higher prices and uncertainty, Placer.ai said economic uncertainty and rising prices pushed some consumers toward second‑hand options, while Adobe analysts say shoppers are researching purchases and sticking closely to lists.
- Data show thrift‑store traffic rose 12.7% this year and nearly 11% in the week before Christmas, while off‑price chains like TJ Maxx posted an 85.1% seasonal bump, Placer.ai said.
- Placer.ai warns that traditional retailers such as department stores face increased competition, as higher-income households shopping thrift stores now include more consumers, with CEO Mark Walsh noting growth in this cohort.
- Adobe notes this is the first year it has tracked returns, with post-Cyber Week returns initially falling 0.1% but expects a 25% to 35% rise between Dec. 26 to Dec. 31.
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61 Articles
61 Articles
Associated Press News+60 Reposted by 60 other sources
More thrifting and fewer returns _ the early trends that defined shopping this holiday
The shopping rush leading up to Christmas is over and in its place, like every year, another has begun as millions of people hunt for post-holiday deals and get in line to return gifts that didn’t fit, or didn’t hit quite right.
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Total News Sources61
Leaning Left9Leaning Right8Center36Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 17%
C 68%
15%
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