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‘More than just tennis’: The Australian Open gets a major fashion makeover

The partnership adds retail and hospitality activations as Boss replaces Ralph Lauren with minimal beige, navy and grey uniforms for 4,000 staff.

Summary by Sydney Morning Herald
As the new official lifestyle outfitter, Boss is bringing a chic, sleek new look to the tournament in 2027.

4 Articles

Sydney Morning HeraldSydney Morning Herald
+3 Reposted by 3 other sources
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‘More than just tennis’: The Australian Open gets a major fashion makeover

As the new official lifestyle outfitter, Boss is bringing a chic, sleek new look to the tournament in 2027.

·North Sydney, Australia
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Sydney Morning Herald broke the news in North Sydney, Australia on Thursday, October 22, 2026.
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