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More than half of Americans distrust things sold using AI
The poll found 61% distrust AI-marketed products and 42% could not identify fake products in tests, according to Talker Research.
- A new study commissioned by Auros found that more than half of Americans do not trust products advertised with AI to match descriptions, while 61% believe brands likely use misleading or AI-focused marketing.
- Consumers struggle to distinguish real from AI-generated content; only 20% correctly identified real products with AI-enhanced features, while 42% correctly identified fake products when tested.
- Respondents identified major retailers Walmart and Amazon as most likely to use AI marketing, followed by TikTok, Instagram, and Facebook; 36% believe AI marketing signals lower product quality.
- Bobby Meixner, vice president of solution marketing at Auros, notes a trust divide: consumers reject AI used "to persuade them" but remain receptive when using AI tools for better decisions.
- Yet 54% of Americans plan to use AI for holiday shopping this year, intending to use the technology to find deals, suggest gift ideas, and track packages.
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More than half of Americans distrust things sold using AI
According to a new study, 43% of Americans have felt duped by AI ads before. The poll of 2,000 U.S. adults found that 44% frequently see products advertised using some form of AI. On average, they question whether the ads…
·Missoula, United States
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Coverage Details
Total News Sources23
Leaning Left4Leaning Right6Center12Last UpdatedBias Distribution55% Center
Bias Distribution
- 55% of the sources are Center
55% Center
L 18%
C 55%
R 27%
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