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Money Can Buy Cooperation, But Only To An Extent
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Money Can Buy Cooperation, But Only To An Extent
Cash rewards can prompt people to act differently—but not to think differently. A recent study by the University Hospital of Würzburg examined whether Germans could be nudged, with the lure of money, to approach symbols associated with a foreign group (in this case, the Chinese). The answer was yes—up to a point. Incentives altered behaviour, but deep-seated prejudices remained stubbornly intact. The experiment was simple. Participants were aske…
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