CFI Will Be Rebranded to Heartland Express by Year’s End

CFI will be rebranded to Heartland Express by year’s end

The move “is the next logical step in enhancing our consolidated operating and financial performance,” the carrier said.

Heartland Express to Integrate and Rebrand CFI U.S. Operations

Drivers will remain in their current trucks but will have the option to choose from pay packages available in the legacy Heartland fleet or transfer to other subsidiaries, including Millis Transfer and Smith Transport.

Heartland Express shakes up operations with CFI rebrand

Heartland Express announced it will integrate and rebrand Contract Freighters, Inc. in an effort to stem a prolonged stretch of financial losses.

Missouri trucking company CFI to be rebranded as Heartland Express by end of 2025

Heartland Express, Inc. announced plans for the integration of Contract Freighters, Inc. (CFI) by the end of the year. Company officials said that Joplin, Missouri-headquartered CFI’s U.S. operations will be integrated into the Heartland Express brand, effective December 31, 2025. The $525 million acquisition of CFI’s truckload business and CFI Logistica operations from TFI was completed in August 2022. CFI’s Mexican operations subsidiary CFI Lo…