Minor Hotels Reveals New Masterbrand Strategy Driven by Digital, Loyalty and Distribution
3 Articles
3 Articles


Minor Hotels Reveals New Masterbrand Strategy Driven by Digital, Loyalty and Distribution
Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions, fuels strategic growth JOHANNESBURG, South Africa, 25 March 2025-/African Media Agency (AMA)/- Minor Hotels has unveiled its evolution into a guest-facing masterbrand and reinforced its commitment to creating innovative and insightful hospitality experiences that deliver what matters most to its guests. …
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