US EditionMillions skip holiday shopping as Buy Nothing December grows
The Buy Nothing December movement sees millions reducing holiday spending by trading and reusing, with Gen Z spending down 23%, forcing retailers to rethink strategies.
- This year, Buy Nothing December has reached a holiday moment, inspiring record participation as U.S. retailers recognize its impact on seasonal revenue and strategies.
- Founded in 2013 on Bainbridge Island, Washington, the Buy Nothing Project by Liesl Clark and Rebecca Rockefeller now has more than 7.5 million followers and over 7,500 communities.
- Participants often trade and share by swapping items and bringing one or two to exchange, while Resource Depot reports diverting more than 200,000 pounds this year.
- PwC warns fewer impulse buys and trend-driven purchases mean the U.S. retail industry must rethink its seasonal playbook.
- Culturally, the EPA reports household waste increases up to 25% during holidays, and advocates say buying less shifts celebrations toward meaning rather than consumption.
19 Articles
19 Articles
Millions skip holiday shopping as Buy Nothing December grows
The Buy Nothing Project started as a social experiment in mindful gifting. Today, it’s a global movement with more than 7.5 million followers worldwide. This ... Read moreThe post Millions skip holiday shopping as Buy Nothing December grows appeared first…
Millions skip holiday shopping as Buy Nothing December grows
The Buy Nothing Project started as a social experiment in mindful gifting. Today, it’s a global movement with more than 7.5 million followers worldwide. This ... Read moreThe post Millions skip holiday shopping as Buy Nothing December grows appeared first…
Millions skip holiday shopping as Buy Nothing December grows
The Buy Nothing Project started as a social experiment in mindful gifting. Today, it’s a global movement with more than 7.5 million followers worldwide. This ... Read moreThe post Millions skip holiday shopping as Buy Nothing December grows appeared first…
Millions skip holiday shopping as Buy Nothing December grows
The Buy Nothing Project started as a social experiment in mindful gifting. Today, it’s a global movement with more than 7.5 million followers worldwide. This ... Read moreThe post Millions skip holiday shopping as Buy Nothing December grows appeared first…
Millions skip holiday shopping as Buy Nothing December grows
The Buy Nothing Project started as a social experiment in mindful gifting. Today, it’s a global movement with more than 7.5 million followers worldwide. This ... Read moreThe post Millions skip holiday shopping as Buy Nothing December grows appeared first…
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