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Mike Ashley appeal case confronts ‘unjust’ trademark claims

Summary by City AM
Billionaire businessman Mike Ashley‘s company, Sports Direct, is back before the court today as it seeks to challenge damages awarded in a trademark infringement claim. The appeal follows a long-running dispute between Sports Direct and the Beverly Hills Polo Club brand, owned and managed by Lifestyle Equities, which claimed Sports Direct had infringed its trademark through products sold under the ‘Santa Monica Polo Club’ brand.  Ashley’s retail…
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City AM broke the news in London, United Kingdom on Tuesday, April 21, 2026.
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