Mielle, a P&G Brand, Makes the Roster as First Official Textured-Hair Care Partner of the NFL

Mielle, a P&G Brand, Makes the Roster as First Official Textured-Hair Care Partner of the NFL

Textured Hair Care Leader Brings High-Performance, Natural Products to the Biggest Stage in Football, From Locker Room to Living Room

Mielle, a P&G Brand, Makes the Roster as First Official Textured-Hair Care Partner of the NFL

/PRNewswire/ -- Mielle, one of the fastest growing, Black-founded, woman-led textured haircare brands, today announced a new campaign with the National...

Mielle Organics Scores The NFL’s First Official Textured Hair Care Partnership

Courtesy of Mielle Organics By Larry Stansbury ·Updated November 25, 2025 Getting your Trinity Audio player ready… Mielle Organics has scored big again. And, this time, the win is happening both on and off the field. The beloved Black-founded, woman-led brand is now the first official textured hair care partner of the NFL. This milestone marks a moment that redefines beauty, sports, and the cultural power of women who have always shaped both.Wit…

Mielle Organics, Led By Monique Rodriguez, Becomes The First Official Textured Hair Care Partner Of The NFL

Mielle Organics has scored a first-of-its-kind partnership. The textured-hair care brand has experienced massive success. It is currently stocked by more than 100,000 retailers such as Target, CVS, Walgreens, Kroger, JCPenney, and Walmart, and in 2021, it secured $100 million in a non-dilutive round led by Berkshire Partners, as AFROTECH previously reported. The brand started when its founder, Monique Rodriguez, took a leap of faith when she wal…

Mielle becomes first official textured-hair care partner of the NFL

CINCINNATI – Mielle, one of the fastest-growing, Black-founded, woman-led textured haircare brands, today announced a new campaign with the National Football League (NFL).Mielle x NFLWith women now making up about half of the NFL fanbase, this partnership forges a culture-driving force between the League and a textured hair care leader that is beloved by millions of women around the world, and helps textured-hair athletes, who experience sweat a…