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Traditional Sandals: Mexican Artisans Accuse Adidas of Cultural Appropriation

Summary by La Presse
Artisans from a community in southern Mexico regretted this week, in testimonies coming to AFP on Saturday, that the sports brand Adidas copied their traditional sandal designs as part of a collaboration with American artist Willy Chavarria.

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Artisans from a community in southern Mexico regretted this week, in testimonies coming to AFP on Saturday, that the sports brand Adidas copied their traditional sandal designs as part of a collaboration with American artist Willy Chavarria.

·Montreal, Canada
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(Dan Tri) - Adidas was accused of cultural appropriation when it launched a shoe model that copied traditional Mexican huarache sandals, forcing the company to apologize and commit to cooperating to respect heritage.

The craftsman accused that the sandals of Chavarria with Adidas generated much discomfort in the village.

Craftsmen from a community in southern Mexico claimed that sports firm Adidas copied its traditional sandals designs in collaboration with American artist Willy Chavarria.Mexican authorities had denounced in early August that the model of sandals "Oaxaca Slip-On" mimics a traditional design of that region without authorization from its real creators.The Mexican government said it would seek compensation from the German company for cultural appro…

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El Economista broke the news in on Saturday, August 16, 2025.
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