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method® Transforms the Reset Moments at the Coachella Valley Music and Arts Festival in Its Third Year as
The brand adds four multisensory experiences and an invite-only Ulta Beauty hub as it expands festival sampling and touchups for campers and attendees.
- On Friday, April 10, 2026, method returned to the Coachella Valley Music and Arts Festival for the third consecutive year as the official body wash, shampoo, and conditioner sponsor.
- Method's Main Grounds Activation creates immersive portals where festivalgoers experience sensory resets inspired by body wash, shampoo, and conditioner products through multisensory experiences and nostalgic cues.
- Expanding beyond the festival grounds, method partnered with Ulta Beauty to create the Oasis, an invite-only beauty destination, while Campgrounds Activation features include a 5K race and mobile product giveaways.
- Ulta Beauty Chief Marketing Officer Kelly Mahoney said partnering allows the brand to "show up in a way that feels both relevant and intentional," supporting guests during standout and in-between moments.
- Festivalgoers can visit method's experiences April 10–12 and April 17–19, with highlights available by following @methodproducts on Instagram and TikTok using the hashtag #methodreset.
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19 Articles
The Billings Gazette+17 Reposted by 17 other sources
method® Transforms the Reset Moments at the Coachella Valley Music and Arts Festival in Its Third Year as Official Body Wash, Shampoo and Conditioner Sponsor
Through multisensory experiences and nostalgic cues, method reimagines the festival's middle moments into expressive rituals
·Billings, United States
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method® Transforms the Reset Moments at the Coachella Valley Music and Arts Festival in Its Third Year as
Through multisensory experiences and nostalgic cues, method reimagines the festival's middle moments into expressive ritualsCOACHELLA VALLEY, Calif., April 10, 2026 /PRNewswire/ -- method® returns to the
·New York, United States
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Total News Sources19
Leaning Left1Leaning Right0Center10Last UpdatedBias Distribution91% Center
Bias Distribution
- 91% of the sources are Center
91% Center
C 91%
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